One epic toy at a time.
The best educational toy company in the world
Meet our humans
Designer, entrepreneur, once office plumber, electrician, tetris champion. Following a dream inspired by the birth of a son. Read more about Filippo…
CEO & Founder
Ninja level expert in all things to do with brand and communications, John G is also the sheriff of Primo Town.
Chief of Marketing and Sales
Need advice on education? Giorgia is our cosmopolitan chatterbox. Also a DIY fashionista with a Rapunzel addiction.
Head of Education
A friend to all felines, Ro is a data-driven marketing guru with a passion for getting the right message to the right person in the smartest way possible.
RoAnne de Weerd
Digital Marketing Manager
An indomitable creative zeal led Federica to head visual design at Primo Toys. It looks nice? Federica probably did it.
Senior Visual Designer
Designs products, experiences, concepts. World traveller, bedroom DJ, sneaker collector. Meet Dimitri…
Investors and advisors
Where we are
You’ll find us hard at work in our bright and airy London office: Primo HQ, Unit 19, 14 Southgate Road, London, N1 3LY, UK.
Dolor sit amet