The best educational toy company in the world

One epic toy at a time.

Meet our humans

  • Filippo Yacob

    Designer, entrepreneur, once office plumber, electrician, tetris champion. Following a dream inspired by the birth of a son. Read more about Filippo

    Filippo Yacob

    CEO & Founder

  • John Galpin

    Ninja level expert in all things to do with brand and communications, John G is also the sheriff of Primo Town.

    John Galpin

    Chief of Marketing and Sales

  • Giorgia Migliaresi

    Need advice on education? Giorgia is our cosmopolitan chatterbox. Also a DIY fashionista with a Rapunzel addiction.

    Giorgia Migliaresi

    Head of Education

  • RoAnne de Weerd

    A friend to all felines, Ro is a  data-driven marketing guru with a passion for getting the right message to the right person in the smartest way possible.

    RoAnne de Weerd

    Digital Marketing Manager

  • Federica Orlati

    An indomitable creative zeal led Federica to head visual design at Primo Toys. It looks nice? Federica probably did it.

    Federica Orlati

    Senior Visual Designer

  • Dimitri Hadjichristou

    Designs products, experiences, concepts. World traveller, bedroom DJ, sneaker collector. Meet Dimitri

    Dimitri Hadjichristou

    Product Designer

Investors and advisors

  • Randi Zuckerberg

    Randi Zuckerberg

    Investor

  • Massimo Banzi

    Massimo Banzi

    Advisor

  • Ben Vedrenne-Cloquet

    Ben Vedrenne-Cloquet

    Chairman

  • Matteo Loglio

    Matteo Loglio

    Co-Founder

Where we are

You’ll find us hard at work in our bright and airy London office: Primo HQ, Unit 19, 14 Southgate Road, London, N1 3LY, UK.

Map

Lorem ipsum

Dolor sit amet

cubetto
team0
team1
team2
team3
team4
team5
team6
team7
team8
team9
team10
team11
team12
team13
team14
team15
team16