The best educational toy company in the world
One epic toy at a time.
Meet our humans
Designer, entrepreneur, once office plumber, electrician, tetris champion. Following a dream inspired by the birth of a son. Read more about Filippo…
CEO & Founder
The buck stops at Valeria. Benevolent COO. Kind to animals, good with children, wizard-like in finance management. Find out more about Valeria…
Before heading product and production at Primo Toys, Ben travelled the world designing toys, and following Coldplay. Read Ben‘s interview…
Head of Product
With his sharp business acumen, Simon keeps a tight rein on company finances. Marathon runner and charity volunteer with an epic vinyl collection.
Hugo heads customer care. Something’s not working? Hugo will fix it. Known for avant-guard hairstyles and piano chops.
An indomitable creative zeal led Federica to head visual design at Primo Toys. It looks nice? Federica probably did it.
Detailed and attentive international account manager, Alessandro is an extremely precise and reliable stock keeper and a wonderful cook.
Head of International Projects
Designs products, experiences, concepts. World traveller, bedroom DJ, sneaker collector. Meet Dimitri…
This film-loving nerd joins the Primo team as our marketing assistant. Matt is a Netflix superuser and critic.
With a background in publishing, Natasha looks after the Primo Toys community on social media and our blog. Bookworm, tree hugger, board game geek.
Content and Community Manager
Need advice on education? Giorgia is our cosmopolitan chatterbox. Also a DIY fashionista with a Rapunzel addiction.
Organised multi-task champion and the go-to person for anything office and HR-related. Super mum of two and a talented ballerina.
Need to speak to us? Sunny Sze-Von is your first point of contact. Our youngest team member goes gaga for anime and K-pop.
Customer Success and International Projects
Data-driven growth guru with a passion for samba dancing, bossa nova, warm climates and fine food.
Head of Marketing
An experienced marketeer, Tola cheerfully juggles keywords to optimise our website. Mum of two, lover of afro beat music, spicy food and Zumba.
SEO and Content Marketing Manager
Our resident coding queen, Melenie is a former computing teacher who brightens up the office with her good nature and eclectic taste in jumpers.
Investors and advisors
Where we are
You’ll find us hard at work in our bright and airy London office: Primo HQ, Unit 19, 14 Southgate Road, London, N1 3LY, UK.
Dolor sit amet