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Filippo Yacob

Cubetto wins Red Dot “Best of the Best” Award

 

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We’re thrilled to take home the Red Dot “Best of the Best” award at last night’s ceremony in Singapore.

The Red Dot Design Award is an international prize for product design, design agencies, and design concepts. This year, 4,698 entries were submitted from 60 countries for the Design Concept category, and judged by Red Dot’s international panel of distinguished jurors. Cubetto was honoured with the “Best of the Best” award for exceptional design excellence.

“Each of the winning concepts represent a significant achievement on the part of the designer. The adjudication process is a particularly demanding one, with each concept subjected to intense scrutiny led by a critical set of jury members”, said Mr Ken Koo, President of Red Dot Asia, as he spoke of the adjudication process. “Only 6% of all entries were awarded a Red Dot this year, making each awarded concept an outstanding feat of accomplishment.”

We’re truly humbled to join a select group of previous winners, that includes the likes of Apple, Porsche, Lenovo, Bose, BMW, Veryday and Ferrari.

You can find Cubetto on Red Dot’s Online Exhibition here.

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