Read the latest in coding, early education, play and technology.

Going from 0 to 1 is difficult. How do you begin rethinking the way children learn about money in a digital world where physical money is on its way out? How do you go about making something seemingly complicated, simple, easy to understand and play with?… Read more

Parents worry about most things, but how we introduce our kids to money is something that tends to creep up on us. We begin to wonder when we should start giving money to our children. Then how much exactly, and for which chores. We start to worry about… Read more

We originally designed Cubetto with 3 to 6 year olds in mind. But since Cubetto first came into being, and as the community of Cubetto coders grows and develops, we have been fascinated, heartened and humbled to learn of all the different kinds of adventures our little… Read more

  Dear Community, Filippo here, Primo Founder and CEO, writing from the cosy comforts of Primo HQ in London, UK. We haven’t talked in a while, but I hope you’ve been keeping well! The turn of a new season brings with it change and opportunity, and… Read more