Currently, only 24% of UK STEM jobs are held by women. Young girls are missing out on future career opportunities, so encourage your daughters and pupils to take up STEM subjects, and close the gap in the STEM workforce with our resources.
They can change the world. Unlock their potential. #CodingGirls
Coding for Girls
Show your support for #CodingGirls
Cubetto Deluxe Plus + FREE Flash Cards
One Day Only
To celebrate gender equality in STEM, we’ve put together a little bundle which seeks to make play more collaborative and inclusive than ever! With six grand adventures, the Cubetto Deluxe Plus gives each of your little ones, big and small, a chance to express their interests and creativity! Promotion available for one day only with 32x FREE Flash Cards inside.
Valeria Leonardi is co-founder and COO of Primo Toys. To support our #CodingGirls initiative for International Women’s Day, she shares her thoughts on women in the technology sphere, especially on the entrepreneurship side of which she has special experience. Before her Primo days, Valeria founded Pikslme (the company was sold… Read moreHow to Support Girls in STEM with Primo Toys’ Valeria Leonardi
Join the change
The STEM industry offers huge opportunities for girls. Let’s help them shape the future by encouraging their enthusiasm from an early age!
Cubetto is designed as a gender-neutral toy that appeals to both girls and boys. We practice workplace equality too – more than 50% of our employees are female. Not sure how you can get your little one into coding? Download our Beginner’s guide to Coding for Kids ebook and try out different fun activities to get started today. We also want to continue encouraging our young adults by offering a paid internship at Primo Toys. Apply today!