They can change the world. Unlock their potential. #CodingGirls

Coding for Girls

Currently, only 24% of UK STEM jobs are held by women. Young girls are missing out on future career opportunities, so encourage your daughters and pupils to take up STEM subjects, and close the gap in the STEM workforce with our resources.

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Show your support for #CodingGirls

Cubetto Deluxe Plus + FREE Flash Cards

Cubetto Deluxe Plus + FREE Flash Cards

One Day Only

To celebrate gender equality in STEM, we’ve put together a little bundle which seeks to make play more collaborative and inclusive than ever! With six grand adventures, the Cubetto Deluxe Plus gives each of your little ones, big and small, a chance to express their interests and creativity! Promotion available for one day only with 32x FREE Flash Cards inside.

Get Yours Today!

Jessica Adams

5 Women in STEM You Should Know

Astronaut Mae Jemison Working in Spacelab-J. Photo: NASA on The Commons In the title essay of ‘Men Explain Things to Me and Other Essays,’ writer Rebecca Solnit describes how, at a high-profile party in Aspen, Colorado, the host engaged Solnit in… Read more

5 Women in STEM You Should Know
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Natasha Polyviou

How to Support Girls in STEM with Primo Toys’ Valeria Leonardi


Valeria Leonardi is co-founder and COO of Primo Toys. To support our #CodingGirls initiative for International Women’s Day, she shares her thoughts on women in the technology sphere, especially on the entrepreneurship side of which she has special experience. Before her Primo days, Valeria founded Pikslme (the company was sold… Read more

How to Support Girls in STEM with Primo Toys’ Valeria Leonardi
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Join the change

The STEM industry offers huge opportunities for girls. Let’s help them shape the future by encouraging their enthusiasm from an early age!

Cubetto is designed as a gender-neutral toy that appeals to both girls and boys. We practice workplace equality too – more than 50% of our employees are female. Not sure how you can get your little one into coding? Download our Beginner’s guide to Coding for Kids ebook and try out different fun activities to get started today. We also want to continue encouraging our young adults by offering a paid internship at Primo Toys. Apply today!

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