Sold in more than 100 countries and championed by the best education programs worldwide.

6x AA batteries are all you need to get Cubetto up and ready for action!

Cubetto has been drop-tested and trialled with hundreds of children around the world. His shell is sturdy, robust, and ready for action!

Nope! Just turn him on and you’re ready to play.

Absolutely, Cubetto has been specifically designed to be most useful for children aged 3-6, meaning we’ve paid a huge amount of attention to every last detail. From the child-friendly language in our stories, to the machine-washable maps.

Cubetto is already being used by more than 20,000 parents, educators and children in 45+ countries worldwide. Current customers include the State of Maryland and the City of Chicago in the US, while Cubetto is also part of a STEM suitcase project in Lyon, sponsored by the French Ministry of Education. It is used by EduCentrum on a similar program in Belgium where, like in dozens of other countries, Cubetto is used to help early years educators inspire coding in their classrooms. To find out more about how Cubetto is being used, feel free to explore our case studies at primotoys.com/resources.

Making a learning experience safe is as important as making it fun. This means we ensure we meet and aim to exceed all certifications required in the countries we ship to.

Yes, children can play with Cubetto without adults (once they’ve grasped the basics). Cubetto is also great for group work, and naturally encourages teamwork and collaboration. Children can solve challenges together, which makes it more fun!

We decided not to use a screen because we believe that young children learn best through hands-on play at this age. Screens were designed for adults, and are not necessarily suited for early learning. Existing programmable toys currently function as an extension of tablets and smartphones, and the coding therefore happens on the screen. We chose to instead create a tangible coding language that kids can actually touch, supporting the Montessori principle that young children learn best with their hands.

Of course! We’re not against using screens, and we accept that children will eventually have to make the transition to screen-based tools later on in their development. But for now we’re focussed on ensuring the interaction with our toys is tangible.

Cubetto introduces a host of programming concepts, including ‘algorithms’, ‘the queue’, ‘debugging’, and ‘recursions’. By removing unfamiliar distractions such as screens and keyboards this allows children as young as three to write and execute their first programs, using our tangible, block-based coding language.

Digital versions of our teaching guide and story books are available in French, Italian, German, Spanish, Korean, Japanese and traditional Chinese. We’re always working on translating to more languages, so stay tuned!

Cubetto has been drop-tested and trialled with hundreds of children around the world. His shell is sturdy, robust, and ready for action!