Distributor FAQ

  • How is Cubetto powered?

    6x AA batteries are all you need to get Cubetto up and ready for action!

  • How sturdy is Cubetto?

    Cubetto has been drop-tested and trialled with hundreds of children around the world. His shell is sturdy, robust, and ready for action!

  • Does Cubetto require the internet?

    Nope! Just turn him on and you’re ready to play.

  • Is it suitable for 3 year olds?

    Absolutely, Cubetto has been specifically designed to be most useful for children aged 3-6, meaning we’ve paid a huge amount of attention to every last detail. From the child-friendly language in our stories, to the machine-washable maps.

  • Who is using Cubetto?

    Cubetto is already being used by more than 20,000 parents, educators and children in 45+ countries worldwide. Current customers include the State of Maryland and the City of Chicago in the US, while Cubetto is also part of a STEM suitcase project in Lyon, sponsored by the French Ministry of Education. It is used by EduCentrum on a similar program in Belgium where, like in dozens of other countries, Cubetto is used to help early years educators inspire coding in their classrooms. To find out more about how Cubetto is being used, feel free to explore our case studies at primotoys.com/resources.

  • What certification does it have?

    Making a learning experience safe is as important as making it fun. This means we ensure we meet and aim to exceed all certifications required in the countries we ship to.

  • Can children play independently with Cubetto?

    Yes, children can play with Cubetto without adults (once they’ve grasped the basics). Cubetto is also great for group work, and naturally encourages teamwork and collaboration. Children can solve challenges together, which makes it more fun!

  • What is innovative about Cubetto?

    Cubetto is powered by a hands-on coding language, which, unlike any other coding toy, allows young children to program with their hands instead of a screen. This innovative, block-based language plays like a toy, but is as powerful, scalable and flexible as any other procedural programming language.

  • Why did you decide not to use a screen?

    We decided not to use a screen because we believe that young children learn best through hands-on play at this age. Screens were designed for adults, and are not necessarily suited for early learning. Existing programmable toys currently function as an extension of tablets and smartphones, and the coding therefore happens on the screen. We chose to instead create a tangible coding language that kids can actually touch, supporting the Montessori principle that young children learn best with their hands.

  • Will you ever use screens?

    Of course! We’re not against using screens, and we accept that children will eventually have to make the transition to screen-based tools later on in their development. But for now we’re focussed on ensuring the interaction with our toys is tangible.

  • How is this coding?

    Cubetto introduces a host of programming concepts, including ‘algorithms’, ‘the queue’, ‘debugging’, and ‘recursions’. By removing unfamiliar distractions such as screens and keyboards this allows children as young as three to write and execute their first programs, using our tangible, block-based coding language.

  • Where can I find translations of your materials?

    Digital versions of our teaching guide and story books are available in French, Italian, German, Spanish, Korean, Japanese and traditional Chinese. We’re always working on translating to more languages, so stay tuned!

  • How sturdy is Cubetto?

    Cubetto has been drop-tested and trialled with hundreds of children around the world. His shell is sturdy, robust, and ready for action!