Our rewards program has now closed.

Thanks for getting involved, to find out more about Cubetto visit primotoys.com

A friendly wooden robot that will teach your child the basics of computer programming through adventure and hands on play.

Cubetto Robot

Made of tactile and hard-wearing wood he’s your child’s guide into the world of coding. Screenless, friendly and ready to play!

Want to know what else?

Primo HQ, Unit 19, 14 Southgate Road, London, N1 3LY | +44 (0) 207 456 789

© 2016 Primo Toys Ltd. | Terms of use

Our rewards program is now closed.

Cubetto Robot

Made of tactile and hard-wearing wood he’s your child’s guide into the world of coding. Screenless, friendly and ready to play!

Control blocks

A coding language you can touch and stack like LEGO. Each block is an action. Combine blocks to create a program.

Control board

The easy to use blocks combine into trillions of combinations, so you will never run out of new options.

Control blocks

A coding language you can touch and stack like LEGO. Each block is an action. Combine blocks to create a program.

Control board

Place the blocks on the board to tell Cubetto where to go. Hit the blue button and Cubetto executes your very first program.

"Kids don’t need to read in order to understand the real fun and creativity that comes with coding"

Chris Mairs

Computer Scientist

Randi Zuckerberg

Investor, CEO Zuckerberg Media

"This will teach girls and boys all over the world the basics of programming away from the screen"

"To see children totally absorbed in Cubetto and intrinsically motivated was a special Montessori moment"

Melissa Stockdale

Teacher & Lecturer

Creativity and Imagination

Loved and trusted

We have created 4 exclusive rewards you can earn by simply spreading news of Cubetto and asking friends to sign up to our mailing list.

"Ingenious! A groundbreaking system..."

"It makes abstract programming accessible..."

"Programming for kids in its simplest form... "

Your child's first coding system

Social and active

Play alongside your favourite toys to play and learn in a safe environment you already know.

For children everywhere

It doesn’t use letters or screens, so no matter what language you speak you can play!

50 trillion ways to play

The easy to use blocks combine into trillions of combinations, so you will never run out of new options.

The easiest way to learn coding

Give your child the gift of a lifetime with a learning toy that teaches them one of the most important skills for the world we live in.

Teach the ABCs of coding

Coding with our physical blocks is exactly the same as real procedural coding, minus the complexity of language and screens. Playing with our blocks allows children to design and write programs for their robot friend. They engage with recursions, functions, loops, debugging and more.

A friendly wooden robot that will teach your child the basics of computer programming through adventure and hands on play.

Meet Cubetto

A super sticker pack

Have some fun with these beautiful stickers of Cubetto’s favourite ways to travel.

Cubetto Robot

Made of tactile and hard-wearing wood he’s your child’s guide into the world of coding. Screenless, friendly and ready to play!

Control blocks

A coding language you can touch and stack like LEGO. Each block is an action. Combine blocks to create a program.

Control board

The easy to use blocks combine into trillions of combinations, so you will never run out of new options.

Our range of stories and maps make playtime epic. You and your child will adventure through galaxies, deserts and oceans together.

Each of these guide your little one through the world alongside Cubetto, allowing them to begin coding away from screens in a fun, friendly and colourful atmosphere.

Your very special rewards

A winter adventure

Celebrate the holidays with Cubetto and his family by finding and decorating your own tree.

A very special story

Our expert doodlers will create a very special story where your little one joins Cubetto on an adventure.

A huge thank you

75% off a Cubetto playset, perfect to share with a friend, or to give as a gift this holiday period.

Cubetto Robot

Made of tactile and hard-wearing wood he’s your child’s guide into the world of coding. Screenless, friendly and ready to play!

Control blocks

A coding language you can touch and stack like LEGO. Each block is an action. Combine blocks to create a program.

Control board

The easy to use blocks combine into trillions of combinations, so you will never run out of new options.

Our range of stories and maps make playtime epic. You and your child will adventure through galaxies, deserts and oceans together.

Each of these guide your little one through the world alongside Cubetto, allowing them to begin coding away from screens in a fun, friendly and colourful atmosphere.

Your child’s own adventure

Our expert doodlers will turn your child into the hero of their very own super-huge coding adventures with Cubetto - the friendly wooden robot who teaches kids to code.

Meet Cubetto

"Ingenious! A groundbreaking system..."

"It makes abstract programming accessible..."

"Programming for kids in its simplest form... "

The rewards
Sign up and start earning!Sign up and start earning!

Want to know
what else?

Check out Cubetto