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Giorgia Migliaresi

Giorgia Migliaresi

Personalised Storybooks Have Shipped!


October was a month of discovery here at Primo Toys. One of the greatest is just how keen our community is for individual, unique content. Content that is exclusive, that no one else has, and that money can’t buy. Content that says “Only me”, but can be proudly shared with all.

Part of building the best toy company in the world is giving our customers what they want. Thousands of parents, aunts, uncles, and grandparents responded to our call. They traded voice, for a one of a kind personalised story book, and other exclusive rewards.

Our content team worked hard for weeks, creating countless storybooks featuring unique and fun characters for those who took part in our campaign. Today, we proudly share our hard work, and Cubetto is grateful for all the new friends who joined him on this great adventure. Thank you!

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