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Natasha Polyviou

Natasha Polyviou

Meet the Team: Matthew, Marketing Assistant

A key member of our marketing team, Matthew Lee is our resident data-cruncher and campaign guru. This tech-savvy marketer is never afraid to put his hand to any task and is always willing to provide assistance or support to the other members of the team.

I’m responsible for…

Assisting in all things marketing related, whether it’s an email outreach to our mailing list, engaging with key influencers and bloggers in our field, or looking for opportunities to build up the Primo Toys brand.

On a typical day…

I’ll report the data analytics and respond to a plethora of digital marketing inquiries. If this sounds vague, it’s because I’m a generalist!

I got here…

By attending a number of digital marketing talks while I was at university, which inspired me to do deeper research into this growing field.

In my past life…

I was an actor. Yes, perhaps not the answer you were expecting! A seven-year chapter of acting classes, auditions, ad hoc extras work and theatre productions was enjoyable and rewarding at the time, but something I never truly felt could be a lifelong ambition. In a classic quarter-life crisis move I returned to university to reevaluate, and to seek something that resonated with me. Thus, a new chapter opened up in the field of digital marketing.

My most memorable work moment…

In my brief stint in the world of professional film blogging I attended the ‘Expendables 3’ press conference where I met cast members Sylvester Stallone, Jason Statham, and Antonio Banderas. It was the first time I was not star-struck, and it’s been like that ever since.

The best part of my job…

Is building relationships with bloggers and reaching out to the right customers using the right digital tools.

The most challenging part of my job…

Is using the above-mentioned tools! Every platform opens up new challenges, and new skills to be mastered.


My special talent…

Is film knowledge. The aforementioned film blogging stint evolved into a hobby that continues to this day.

Outside of work…

Is all about film. It’s my second passion after my career. Every day involves something film-related, be it a new movie, a video essay or reading movie-related articles.

My signature dish…

Is takeout.

I’m inspired by…

YouTube personalities like Doug Walker and Evan Puschak. Their entrepreneurial spirit and creative streak is the perfect balance for the digital age: data with creative output.

My great ambition…

Is to have a fulfilling marketing career that will carry me to unchartered territory. Or to take a trip to Mars, whichever comes first.

When I retire…

It will involve travel, trips to the cinema, exhibition centres… In other words, what I currently do in my downtime. If it’s not broken, why fix it?!

My advice to someone who wants to get into marketing…

Expect the unexpected, let data be your best friend, and experiment with new marketing tools.

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